Helix for campaigns

Move at the speed of the race.

Campaigns rarely lose because they had nothing to say. They lose the moment, because they saw it too late, answered too slowly, or did not have the people to cover it.

One campaign per race, whatever the party

How it works

See what is happening. Answer it today. Approve it before it goes.

Helix watches your district, writes the response in your candidate's voice, and waits for someone on your team to say yes.

All seven stages, and what you control at each one

Local coverage, the other side’s channels, and the forums your district argues in, read as they land.

Verification

Fast is only worth having if it is also right.

Before a claim becomes a sentence with your candidate's name under it, the sources behind it are attached and rated. A claim nobody can back does not reach your queue as a finished draft.

  1. Verified

    Reliable sources support the claim, and they are attached.

  2. Partially verified

    Some of it holds up. The rest is named, so nobody says it by accident.

  3. Unverified

    Not enough reliable evidence either way. Usable, with care, and never as fact.

  4. Disputed

    Credible sources disagree with each other, and you should know that before you weigh in.

  5. Contradicted

    The evidence points the other way. This one does not go out.

Attached to every claim

The original link. The line it came from. The date we found it. Who on your campaign confirmed it, and when it needs looking at again.

These are research assessments against identified sources. They are not legal opinions or investigative findings, and your campaign and its counsel stay responsible for what you say in public.

Stay on message

One campaign, not five volunteers.

The reason most campaigns cannot move fast is that moving fast is how you end up explaining a sentence for a week.

Your positions, your pillars, your language and the lines you will not use go in once. Everything after that is written from them and screened against them before it reaches your queue, so the fifteenth post says what the first one said.

One moment becomes the whole package: the post, the versions for every channel you bought, the talking points your surrogates use. Paid promotion and video are quoted separately.

Issue stances

Small business and local economy

Approved
Housing costs are a workforce problem, not only a housing one
The county can act on this, and here is what we would measure
Never blame renters, developers or any named person
XScreening

When workers cannot afford to live where they work, that is a workforce problem.

FacebookScreening

Small business owners here are losing employees to housing costs, not to better jobs.

One agreed position, in the campaign’s own words, with the lines it will not use.

The one rule

It watches, checks, recommends and writes. A person on your campaign is the only one who can publish.

There is no setting that changes this. Every public item carries the name of who signed it, what they changed, and when, and you can export the lot.

How approval and compliance work
Weekly report

In the conversation

B

31 mentions, replied to 84%

Answering in time

A

9 answered, median 34 min

On the issues

B

5 of 7 covered

Safe to publish

A

18 cleared, 1 stopped

This week

14

Posts

23

Replies

9

Rapid response

31

Approved by you

Issues nobody heard about

Clean Streets and Safe ParksRoads and Seniors

Four scores, on the things a campaign is actually judged on rather than on software usage.

Prove it

On Monday, you can show someone the week.

What got said, what got answered and how fast, what was said about you, and which of your issues went quiet.

Nobody has to be asked for it and nobody has to assemble it. Which matters twice: your campaign manager can see the race in five minutes, and the people writing the cheques can see what their money did.

What it costs

Work out your number before you call us.

A one-time setup fee for the office you are running for, plus a weekly rate for the weeks between signing and election day. That is the whole formula.

Setup, once

$500 to $7,500

School board at the low end, statewide at the high end.

Then, per week

$125 to $5,000

Visibility at the low end, battleground with outside money at the high end.

Three real examples

State house, competitive coverage, sixteen weeks out
$1,500 setup + (16 x $550), at the early-commitment rate
$9,420
County executive, battleground coverage, nine weeks out
$3,500 setup + (9 x $1,900)
$20,600
City council, visibility coverage, twelve weeks out
$500 setup + (12 x $125)
$2,000
Every rate, and the terms

Including what is quoted separately, so none of it arrives as a surprise.

The other side is not waiting.

Tell us the office, the date, who you are running against and what you are being hit on. We will come back with a number for the weeks you have left.

Put Helix on your race

One campaign per race. Limited availability by race.